Marketing & Branding
Series Assets
Season-wide artwork that isn’t tied to any one stop — good for the whole tour.
Series Graphics
Use these for general series promotion, racer communications, and website or partner placements.
Video Graphics
Broadcast and social overlays with transparent backgrounds, for dropping over video in your editor. Round endcaps carry the date and venue lockup for each stop; the stingers are season-wide. Round endcaps also appear under each round’s own tab above.
Logos
Always use the championship marks on dark or high-contrast backgrounds. Use the SVG wherever it’s accepted; the 4000 px PNG is print-grade (300 dpi at ~13 in wide) for anyone who needs a raster file. Keep clear space around the badge and never stretch, recolor, or add effects to the logo.
Color Palette
The Partzilla Arenacross brand is built on a high-contrast dark palette anchored by race red. Use the primary red for calls-to-action and emphasis, hi-vis yellow as the energetic accent, and the dark tones for depth.
RGB 232, 0, 29
RGB 168, 0, 21
RGB 8, 8, 8
RGB 24, 24, 24
RGB 255, 255, 255
RGB 243, 236, 33