Marketing & Branding
Series Assets
Season-wide artwork that isn’t tied to any one stop — good for the whole tour.
Series Graphics
Use these for general series promotion, racer communications, and website or partner placements.
Video Graphics
Broadcast and social overlays with transparent backgrounds, for dropping over video in your editor. These stingers are season-wide; each stop’s round endcap, with its date and venue lockup, is under that stop above.
The Official Brand Book
Seventeen pages covering naming, logo usage, clear space, color builds for screen and print, typography, graphic elements, photography, and event creative. Share it with anyone producing work with the championship marks.
Logos
Always use the championship marks on dark or high-contrast backgrounds. Use the SVG wherever it’s accepted; the 4000 px PNG is print-grade (300 dpi at ~13 in wide) for anyone who needs a raster file. Keep clear space around the badge and never stretch, recolor, or add effects to the logo.
Color Palette
The Partzilla Arenacross brand is built on a high-contrast dark palette anchored by race red. Use the primary red for calls-to-action and emphasis, hi-vis yellow as the energetic accent, and the dark tones for depth.
RGB 232, 0, 29
RGB 168, 0, 21
RGB 8, 8, 8
RGB 24, 24, 24
RGB 255, 255, 255
RGB 243, 236, 33
Typography
Three faces carry the championship. Bring Race shouts the headline, Oswald labels and organizes, and Anybody does the reading. Oswald and Anybody are open-source and free to download below. Bring Race is a commercial typeface, licensed from its foundry.
0123456789 !?&$#%
Headlines, city names, dates, prices, and buttons. Set tight (line-height .9) with a touch of tracking.
abcdefghijklmnopqrstuvwxyz 0123456789
Section labels, kickers, navigation, and data. Uppercase with wide tracking (.12–.24em).
abcdefghijklmnopqrstuvwxyz 0123456789
Paragraphs, descriptions, forms, and fine print. Sentence case, line-height around 1.7.